A series of variant covers across most of Marvel's major series published in August 2009 (with cover dates of October 2009) with the same frame of small Marvel characters drawn around the edge of the front cover to celebrate their 70th anniversary. The main, center image is a full body character shot with a white background. These variants were retailer incentive variants with ordering amounts limited to a fraction of retailers' ordering levels of the main covers for the respective issues. This collection of variants was an homage to the previously published 25th Anniversary Frame covers from 1986; however, the 70th year now refers back to the original establishment of Timely Comics in 1939.